There are many other Russian products being sold in Ukraine under misleading brand names to lure buyers. Their reasoning is that supporting such a Russian company also supports war equipment, armaments and bullets used to kill Ukrainian soldiers and innocent civilians in Donbas. The activists believe their action is a demonstration of the Ukrainian nation’s commitment to unity and independence. “Don’t Buy SVEN” stickers in Ukrainian stores But reading the small print confirms the company was registered in 1991, its production facilities are in Taiwan and PRC, and revealingly states that while it has missions in 50 countries, “more than 200 official service centers have been opened in the Russian Federation territory.” The internet site for their products displays a blue cross on white background and even includes “.fi” to complete the illusion it is a Finnish company. It is a completely Russian brand, with at least 15 factories in China. The current company SVEN is quite well known throughout the CIS, and in addition to Russia, supplies countries like Ukraine and Georgia. In fact, this SVEN company has nothing to do with Europe at all, but derived its name from a previous company in the Russian city of Bryansk, near the river Sven. Well, no one in Finland has heard of it no Finn language is seen on their official site. In Ukraine, many people still assume that SVEN, a popular company selling computer accessories, speakers and related products, is a Finnish electronics company.

Sven computer real name